31/05/2019 - Guides
Building an ecommerce or a booking site website? Need to know how to configure your site to take secure payments? Read on.
Consumers are most likely to buy from sites where they feel confident that their payment details and personal information are secure. So how do you ensure your website will protect your visitors’ particulars and keep your income safe?
There are two essential security measures for any website that takes payments.
What is an SSL certificate?
An SSL certificate is essential for a website that collects any kind of data from visitors. Including contact details and/or payments. The team here at Upshot Media strongly advise having an SSL certificate for any website, e-commerce or not. Simply because Google has confirmed that it favours sites with valid SSL certificates and will rank them higher than unsecured sites. So this cost effective little feature makes good business sense.
If your website takes payments, an SSL certificate is essential. It’s a piece of code that keeps customer information safe as it passes between your website and the payment gateway.
Is it easy to connect a payment gateway to my website?
If you are not used to working with API’s, the process of connecting a payment gateway to your website can be quite tricky and can result in a site that doesn’t function as smoothly as it could. All payment gateways vary in terms of how they look, and how they function, so even with the correct integration; they can still make the buying process a bit disjointed. A good website designer will know how to integrate payment gateways for the best possible customer experience.
For your website visitors to feel confident buying online, every aspect of your site functionality needs to look and feel trustworthy. Yes, if you have a moderate amount of programming experience, it is possible to integrate a payment gateway, but it could be time consuming and frustrating while you work out how to do it properly.
The team at Upshot Media have plenty of experience of seamlessly integrating payment gateways with our customers’ ecommerce websites and booking systems. Quite often, our clients ask for more than one payment gateway so that their customers can choose how to pay.
Which payment gateway is right for me?
PayPal, SagePay and WorldPay are well known payment gateways that have been around for many years, however with modern based cloud solutions and coding practices, there is far more choice available, nowadays, and many other brands such as Stripe are becoming increasingly more popular, trusted and well known. The fees with a payment gateway, such as Stripe are also lower than Pay Pal, World Pay and SagePay. WorldPay and SagePay can often reduce fees, if transaction volumes are high enough.
Websites / Companies who take payments, need to be PCI Compliant, there are a number of levels of compliance (we will blog about these another time), the basic levels is a self-certification, and no card data is stored within the website. When wanting to store card details directly within the websites database, a higher level of compliance is required, and there are costly fees attached with becoming compliant, at the higher levels.
When it comes to ecommerce, convenience is King and so you need to strike a balance between brand recognition and what’s most efficient for your buyers. You will also need to factor in any transaction charges – see below.
Stripe is the most popular gateway with Upshot Media’s clients. It’s simple for the buyer and for the seller. The buyer seems to stay on the sellers website at all times but the actual transaction is carried out “behind the scenes” using Stripe’s secure payment gateway. Stripe is speedy for us to set up and configure and the seller’s fees are very reasonable.
Are there any transaction charges?
Yes, there are transaction charges for using a payment gateway but they do vary between suppliers. At the time of writing, WorldPay and SagePay charge a monthly fee as well as transaction charges. Whereas Stripe and Pay Pal Standard only charge transaction fees.
If you are building an ecommerce website or a site with a booking system, it’s well worth looking at the different options very carefully and discussing them with your web developer to ensure that you get best value from the get-go.
Will I need a separate credit card machine?
Not necessarily. It all depends on your business model. If your customers use their credit cards to pay online or over the phone, you can process orders through the payment gateway on your website. Certainly, if your website is designed and built by Upshot Media, our Content Management System allows you to process telephone orders via the back end of your website. ….and you don’t need any computer programming skills to do it either!
Can I get a payment gateway connected to my existing website?
That all depends on how your website has been built. The Upshot Media team would be very happy to take a look at your current site and advise you on the best way forward.
Get in touch today for advice on payment gateways for ecommerce and booking system websites. Contact Upshot Media