What is it and why should we use it?
The term digital marketing covers a range of methods to help potential customers find your business when they search for products and services online. Depending on your target customers and your business objectives, a digital marketer can uses a range of tools including:
Search Engine Optimisation
Pay Per Click
How does digital marketing benefit business?
Nowadays, most consumers will use the internet to research products before they buy. Even if your business does not have an online booking system or an ecommerce shop, it’s vital that potential customers can find out about you online. If they don’t know you exist, how can they buy from you? Offline advertising, networking and exhibiting all play their part in marketing your products, but in the 21st century digital marketing is an increasingly important part of the marketing mix.
Brett McGregor, DT Bait Developments
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