Should I Use AI To Write SEO Content?

02/03/2023 - SEO

AI or Artificial Intelligence claims to have been developed to the point where it can write original SEO content in a matter of minutes.  All you need to do is give it a few prompts and away it will go.
ChatGPT is just one of the AI tools available for anyone to use. Several of our clients have asked if AI really is good for writing SEO content and so we decided to do a little experiment.
We asked Chat GPT to write a blog post about using AI for writing SEO content such as website pages, blogs, landing pages, product descriptions etc.

As an AI-powered language model, ChatGPT can be a powerful tool for creating SEO content. With its ability to generate human-like responses, it can help businesses and individuals produce high-quality content that is optimized for search engines. In this blog post, we will explore the benefits of using ChatGPT for SEO content and why it can be a valuable asset in your content marketing strategy.
Firstly, ChatGPT is an excellent tool for generating unique and engaging content. By using ChatGPT to create content, you can ensure that your articles are not only original but also of high quality. This is because ChatGPT has been trained on a vast corpus of text and is capable of generating text that sounds natural and flows well. This can be a significant advantage when it comes to creating content that is both SEO-friendly and engaging for readers.

Secondly, ChatGPT can help you create content that is optimized for search engines. By using keywords and phrases that are relevant to your niche or industry, ChatGPT can help you create content that is more likely to rank highly in search engine results pages (SERPs). Additionally, ChatGPT can help you optimize your content for long-tail keywords, which can be a valuable strategy for ranking for less competitive but highly targeted search terms.
Thirdly, ChatGPT can save you time and effort. Creating high-quality content can be a time-consuming and challenging process, especially if you are not a skilled writer. By using ChatGPT, you can quickly generate high-quality content that is optimized for search engines, without having to spend hours researching and writing.
Lastly, ChatGPT is a versatile tool that can be used for a variety of content formats. Whether you are creating blog posts, social media content, or product descriptions, ChatGPT can help you generate high-quality content that is optimized for your specific needs.
In conclusion, ChatGPT can be an excellent tool for creating SEO content. By leveraging its ability to generate unique and engaging content that is optimized for search engines, you can create high-quality content that resonates with your audience and helps you achieve your content marketing goals. While ChatGPT should not be seen as a replacement for human writers, it can be a valuable asset in your content marketing strategy, helping you save time and effort while producing high-quality content that drives traffic and engagement to your website.

Generated by ChatGPT as an experiment on 2 March 2023

What Does The Upshot Media Think About AI Generated Content?

We think that AI is a great tool for helping anyone to write SEO content - IF the text generated is used as a starting point, rather than a finished product.
Writing SEO content is taxing.  Sometimes it’s hard to figure out how to fit the keywords into the text, organise your ideas AND make the writing ‘flow’. However, it’s important that the words on your website represent your business ethos and also reflect the character of your organisation. 
Do you want your products and services to be perceived as being professional? Relaxed? Cheap and cheerful? Tastefully understated? Luxurious? Valuable? Traditional? Or quirky? The tone of your writing will express more than just words.
The feeling from our team is that whilst AI is very good at generating informative, SEO-friendly content, it hasn’t quite mastered the art of describing the character of an organisation. Only a human being who truly understands what underpins a particular business can inject warmth and feeling into text.  But that doesn’t mean you shouldn’t use AI generated SEO content. Remember, it’s only a tool and there’s nothing to stop you editing and embellishing AI generated text.

Our Recommendations For Using AI Generated SEO Content

  1. Review the content. Ensure that any facts are correct, that you actually agree with the content and that spelling and grammar is correct. (E.g. In our test piece, ChatGPT uses the word ‘optimized’ which is the spelling in the USA. In the UK, we would normally write ‘optimised’)
  2. Add your own voice to the writing. Read the text carefully, would you use those exact words in conversation? To add your voice to the writing, re-jig some or all of the sentences using language that feels more natural to you.
  3. Use a plagiarism checker to ensure the writing truly is unique. Search engines don’t like duplicate content.  For best results from your SEO content, whether it’s a product description or a landing page, use an online plagiarism checker to make sure that your AI generated content hasn’t been used anywhere else on the web.

Should I Use AI To Write SEO Content?

The choice of whether or not to use AI to generate SEO content for your website is entirely yours.  Why not create a test page or two and see what clients, friends and family think of it? Or use AI to re-write an existing web page and see if your search engine ranking is affected by it.
AI is relatively new and all of us - including the machines - are still learning.  Interesting times.  Let us know what you think.

Here is a great article from Ahrefs Pte. Ltd a software company that develops online SEO tools and free educational materials for marketing professionals:

Here is some information from Google Search Central:

And here is an article about "People first content"


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