Cookies Policy

This Cookies Policy sets out the basis on which we, Upshot Media Ltd, use cookies and similar technologies on or in relation to our website, www.upshotmedia.co.uk (our website). This Cookies Policy is effective from 15 March 2018

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.

For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies. Contents:About CookiesCookies used on our websiteOther technologiesHow to accept or reject cookiesAdditional Information
About Cookies

If you require further information about cookies in general, please visit www.allaboutcookies.org

+ What are cookies

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.
 

+ Essential and non-essential cookies

Cookies can be classified as either ‘essential’ or ‘non-essential’.
Essential cookies: these are cookies that are either:
  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.
Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).
 

+ Session and persistent cookies

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.
 

+ First and third party cookies

Cookies can be classified as ‘first party’ or ‘third party’.
First party cookies: these are cookies placed on your device by our website domain.
Third party cookies: these are cookies placed on your device by third party website domains.
If you require further information about cookies in general, please visit www.allaboutcookies.org
 
Cookies used on our website

+ List of cookies used

Name of Cookie Essential or Non-essential Type of cookie First or Third Party Session or Persistent Expiry time Purpose
_cfduid Essential HTTP Third Party   1 Year Used by the content network, Cloudflare, to identify trusted web traffic.
PHPSESSID Essential HTTP First Party Session   Preserves user session state
_utm.gif Non-essential HTTP Third Party     Google Analytics Tracking Code that logs details about the visitor's browser an d computer.
_utma Non-essential HTTP Third Party   2 years Collects data on the number of times a user has visited the web site as well as dates for the first and most recent visit. Used by Google Analytics.
_utmb Non-essential HTTP Third Party Session   Registers a timestamp with the exact time of when the user accessed the web site. Used by Google Analytics to calculate the duration of a web site visit.
_utmc Non-essential HTTP Third Party Session   Registers a timestamp with the exact time of when the user leaves the web site. Used by Google Analytics to calculate the duration of a web site visit.
_utmt Non-essential HTTP Third Party Session   Used to throttle the speed of requests to the server
_utmv Non-essential HTTP Third Party Session   Saves user-defined tracking parameters for use in Google Analytics
_utmz Non-essential HTTP Third Party     Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics
UpshotCMSCookieStatus Non-essential HTTP Third Party     cookies to recognise whether you have accepted the use of cookies on our website.

+ Essential Cookies

These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website:
  • first party persistent cookies to recognise whether you have accepted the use of cookies on our website. These cookies are: UpshotCMSCookieStatus. These cookies expire after 9 days.

+ Non-essential cookies

We use the following types of non-essential cookies on our website: Analytical (or performance) cookies

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:
 
We use Google Analytics cookies on our website. Google Analytics cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address)
 
The Google Analytics cookies used on our website are: __utm.gif, __utma, _utmb, _utmc, __utmv and __utmz . These cookies are session cookies. These cookies expire after [insert time period for cookies to expire (indicate which Google Analytics cookies are session and persistent cookies and their expiry dates].
 
The information we collect using analytical cookies is collected on an anonymised basis.

More information
Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245
For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/
 
How to opt in or out from analytical cookies
See the section below entitled How to accept or reject cookies
To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout
 
Processing information about you contained in or obtained from analytical cookies
Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: www.upshotmedia.co.uk/privacy-policy.html
 
Other technologies

+ Web beacons

We and any marketing companies we use also embed web beacons in our marketing emails and/or on our website. Web beacons are small GIF image files which enable us to track your receipt of our marketing emails, how often you view our adverts or website pages, your location, IP address and browser information. Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon. Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.

Some (but not all) browsers enable you to restrict the use of web beacons by either preventing them from sending information back to their source (for example, when you choose browser settings that block cookies and trackers), or by not accessing the images containing them (for example, if you select a ‘do not display images (in emails)’ setting in your email server).

How to opt in or out
See the section below entitled How to accept or reject cookies
 
Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: [analysing the effectiveness of our email marketing campaigns [and/or [insert purpose of use of web beacons if you use them on your website in addition to email marketing]]. [For further information on how we use the information gathered from our use of web beacons[, including [automated decision making] and [profiling]] please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: www.upshotmedia.co.uk/prvacy-policy.html
 

+ Facebook Pixel

We DO NOT CURRENTLY use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. [We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.

Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here: https://www.facebook.com/about/privacy

How to opt in or out

See the section below entitled How to accept or reject cookies

Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: [analysing the effectiveness of our advertisements on Facebook. [For further information on how we use the information gathered from our use of Facebook Pixel [, including [automated decision making] and [profiling]] please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: [insert link to privacy policy]
 
How to accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies and similar technologies

Some of the main methods of doing so are described below:

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org



 

+ Cookie control tool

You can accept or reject non-essential cookies by using our cookie management tool. [insert description of how your cookie control tool works and how a user can turn on or off different types of cookies].]
 
Insert description of the cookie management tool you use on your website. Note that, due to the requirement to obtain explicit and granular consent prior to placing different types of non-essential cookies on a user’s device (if not individual non-essential cookies), the need for a cookie management will effectively become mandatory if you use any non-essential cookies on your website. There are several tools available, including Cookie Control by CIVIC, which is the solution the Information Commissioner’s Office uses (ICO) and which is available here: https://www.civicuk.com/cookie-control

+ Browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers: Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.

 

+ Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

+ Google Adsettings

You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:
  • unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and
  • switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).
Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996
 
Google Analytics Opt-out Browser Add-on
You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout
 

+ Google Analytics Opt-out Browser Add-on

You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout

+ European Interactive Digital Advertising Alliance Tool

You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.
Additional Information

+ Copyright, credit and logo

This Cookies Policy is based on a template provided by GDPR Privacy Policy. For further information, please visit https://gdprprivacypolicy.org

The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.