Menu

Quality and Ethical Link Building

As mentioned within our Off-Page SEO overview, other sites linking to your web site is an extremely important factor in where your web site will rank in the search engines.  Any webmaster or site owner who has been though the process of optimising a site and generating on-top, relevant links from others sites back to their site knows it can be a very time consuming and tedious process.

As with all SEO practices, there is never any guarantee in the ranking positions of web sites, mostly as know one knows the exact algorithms of the search engines, even if they did, they tend to change on a daily basis.  It has however been proven time and time again that implementing a link building campaign that is managed correctly and where incoming links are on topic and relevant to the web site
The implementation of SEO practices, specifically link building is should be measured over time, usually months rather than weeks, any link building campaign should be taken seriously and quick win results should not be expected.  Ideally a link building campaign should be ongoing and not shorter than 6-12 months.
Upshot Media Ltd works in partnership with professional and well respected link building companies who have many years of experience.  The team of link building experts have been working with a wide range of sites for a number of years and have always managed to achieve strong rankings and improvements to a web sites positioning in turn increasing traffic and revenues. 
When starting linking campaigns for our clients we always ensure that guidelines are followed, some of these include
  • On-theme / On-topic: All link partners MUST have a close logical association with the theme of the client's site. Inevitably there is a degree of interpretation involved here but the association should be intuitive.
  • Focus on the user experience: Links should add value to our clients’ visitors.
  • Complimentary not competitive: There is very little point in soliciting links from direct competitors.
Link Quality
As explained in our off-page SEO overview, the link quality and relevance is extremely important.  Our link building partners use numerous tools to ensure that links are future proofed, taking into consideration any future changes in search engine algorithms.  The quality of links is paramount and to adhere to various guidelines the link builders are trained and the systems used are built to take into consideration all of the points below:
  • Links are on-topic: Based upon the complimentary theme approach described above.
  • Sites linking are relevant and on-topic: We don’t use link farms of web sites consisting entirely of links with little content
  • Excessive or off-topic linking: We will not build links with sites that are off-topic or irrelevant to your web sites topic or theme.  In the past many web sites have implemented bad link building strategies linking with almost any other web site, thinking that quantity is better than quality, obtaining links from these sites could have a negative impact.
  • Sites with too many keywords of links: Many sites add too many key words or links within a page, this is called key keyword stuffing, some web sites also hide text, believing that the search engines won’t find these, often the hidden text is stuffed with links or key words.
  • Participate in visible linking schemes: We will not use link farms or exchange links with web sites which require a link back and tend to add code to the site which is visible to the search engines, the search engine algorithms can pick up on this and will have a negative impact on the linking campaign.

Our Partners Linking System:

Upshot Media believes (having seen 1st hand results) that our partners linking system is one of the best in the world.  When you sign-up to a linking campaign, you’ll be given secure access to the client system, enabling you to check the progress of your campaign at any time.  

Benefits of the linking system include:
  • Full visibility of your linking campaign: 24/7/365 days a year.
  • Instantly see the status: of all your inbound links.
  • Review your inbound links: see Google Pagerank and Alexa data for the sites hosting your link.
  • Built-in best practice: handles linking the way the search engines want it.
  • Extremely configurable: all client campaigns are deeply customised to ensure the best possible results for you.
  • Huge database: built up over many years of running successful linking campaigns: a massive head-start.