On Page SEO
We hope you will find the following information useful and informative, we have tried to write the information in an easy to understand format. On page Search Engine Optimisation (SEO) relates to how SEO techniques are implemented within or on a web page, there are many key factors that should be used when implementing an on page SEO strategy.
Domain name
When selecting a domain name for your company, it helps certainly helps (but is not essential) to select a domain name that includes key words that your prospective customer may search for. This is not essential and many businesses would want a catchy name that does include the keywords, the decisions come down to the type of business you are trying to create.
Page Title Tag
Page Titles Tags are the words that appear at the top of your browser window when you visit a web site. Many SEO experts say that this is one of the most important On-page SEO factors. The title tags should be different on every page and relevant to the domain name and/or the products and services being promoted on the page. see the Title Tag on this page to see some relevant tags relating to the topic of this page.
Meta Keywords
Within the code of a web page Meta keywords are included, it's often mentioned by SEO companies and web masters that these keywords no longer matter (unlike the good old days or years ago) where it was very important to include these on every page and every web site. Well, ignore the banter and discussions, it is still worth adding Meta Keywords and even if they are not read (which is unlikely) it won't do your web site any harm.
Take a look at a web site www.wipedebts.co.uk owned by one of the UK's most respected SEO individuals www.smingle.co.uk which is on the front page of Yahoo for the term debts consolidated (Click Yahoo) to see the results. This particular web site is ranking number 9 for “debts consolidated” out of over 16 million results as a direct result of having debts consolidated in the meta keywords, the keyword “debts consolidated” is not mentioned anywhere else at all on the website – still think they are not important ?
When adding keywords to your web site, you should be adding no more than 10 and no less than 5 keywords, use a comma but no spaces between the words. Every page of your web site should have different key words and the they should be relevant to the content of the product or service on the page.
Meta descripions
Meta Descriptions are one of the most important factors of SEO, many experts say that this is no longer important for optimisation, in many cases the meta description it is what search engines will use as the text displayed on returning search results. If you look at this example: www.wii-family-trainer.co.uk, this web site appears at the No1 spot in Google for the search term Wii Family Trainer (Click Google) to see the results. the Meta description of the home page is the snippet of text shown above the URL but below the link to the site.
When writing your Meta descriptions, try to include your main chosen Key Word at least once but no more than twice, you will see that in the above example Wii Family Trainer is highlighted bold as its the term that was searched for within the search engine.
Heading Tags (H1, H2, H3)
What are heading tags? Imagine writing a proposal or a document in a Microsoft word, the document has multiple blocks of text, each block of text is explaining different product or services and requires a heading to explain or push a particular point across, heading <h> Tags on a web page are similar. Search engines love <h> tags and will help your web site in the search rankings, you can include multiple headings on a page as long as they are on topic to the rest of the content, each heading should be numbered in order, <h1>, <h2>, <h3> and so on. No more than 7 heading tags per page. Generally 1 or 2 headings is enough.
Unique Content
Content, content, content, we all here the words and conversations about your web site text or content being king to the search engines, this is so true...Why? because search engines are always looking to improve the list of results that are retuned following a users search, if for example Google returned 10 sites on the first page, all with the same text, what's use is that to the search engine user. If you need regular quality content for your web site, please visit this page Content Writing Services or Contact Us to discuss your requirements.
Image Alt Tags
Alt Tags for images are words that are placed behind and image to tell search engines and visitors to the web site more information, the tags can be read by search engines as they can't read images themselves. The tags are also useful to your potential customers, when the mouse hovers over the image it shows words explaining what the image or product is. Having words displayed can also assist the partially sited. Used correctly images can often be included within Google images and can help drive traffic to your web site.
Links and Bold text on a web page
Having links within your content pointing back to the home page can help Google understand you site and will help with the indexing and ranking of internal web pages. In addition having links on internal pages to other pages, will also help Google and also visitors navigate around the web site to find the information, products or services that they are looking for. It also helps to have various key words and key phrases within a page made bold, these can often be recognised by a search engine as the keywords of a page, the bold key words and links should be limited to around 2-3% of the overall content, anymore than this and it could have the opposite effect and you get penalised for stuffing too many key words into a page. It's also important to note that any key words or links should be relevant to the topic, so you could for example have an article or page talking about the types of Golf clubs and a link to a page selling or comparing golf club prices.
Links out to another web site
Google rank sites in various ways and they have what they call authoritative web sites, the www.bbc.co.uk would be an example of such a site, the BBC is updated frequently with new, fresh, unique content and already has thousands of other sites linking to the home page or internal pages within their site. The BBC does not sell any products or services directly. It is claimed by many SEO gurus that having a few links from your own web site out to an authorotative web site can help your own rankings, as with many other aspects of on page SEO, it's key that any links are there to help your visitors and must be on topic, i.e. if you are selling Samsung TV's, it wont hurt to have a link to Samsung.