On the 8th September, the big G (Google) started rolling out what they call “Google Instant” a way to speed up displaying relevant search results to users. When you start typing a search term, the new Google Instant service predicts a user’s query and modifies the displayed results as more letters are typed into the search box, new results are displayed instantly, hence the name. According to the BBC the service will initially be rolled out in the US, UK, Spain, Germany, France and Russia.
There is already a lot of hype about the new service and how it will effect SEO (Search Engine Optimisation) for websites and blogs, many saying SEO is dead. We don’t believe SEO is dead, it simply means the way we optimise websites to achieve high rankings may need to change to take into consideration G’s latest implementation and search algorithm, search results are still displayed based on users queries.
You can view how Google Instant works in the video below
Video as seen on Google.com