With over 300,000 third party apps now available in Apple’s store, businesses are realising the potential for showcasing their brand. At Upshot Media we not only have the skill to build advanced apps but also the knowledge of how to design them effectively. Redfox’s new iPhone app is the perfect example of how to create an app that is useful to users and expands your brands outreach.
Redfox are working in a niche field, recruiting for the International fresh produce industry, and reaching the right candidates is vital for their business. By creating this app they are making industry news and the latest job postings available without a wifi connection. Clients and candidates had found that they did not have regular internet access but this app means they can keep up to date with just 3G. Redfox already have an active social media strategy in place using tools such Twitter , Linkedin and YouTube, adding an app is the next step for any business looking to strengthen their presence.
Coming up with a genius concept for your App can be difficult, in the case of Redfox there was a clear gap for them to become an information provider. Perhaps you have an idea that can solve a problem or even a game that can promote your business. Make sure your idea aligns with your company’s tone of voice; if you design kids toys make it colourful, if you are a solicitor keep it professional.
Positioning your business as industry experts is fast becoming a key marketing tool to gain valuable coverage. Blogs are now a regular addition to clients websites and we believe that having an app will become the same. With technology moving so quickly we have many clients that find the concept of creating an app daunting, especially the submission process to Apple. With businesses eager to be featured in the App Store Apple have strict regulations around content, especially if you are looking to provide news. In the case of Redfox’s app it was initially rejected as Apple believed that the news feed was aggregated from other sources. This of course wasn’t the case, so we settled down with a cup of tea and wrote a short essay to Apple explaining that the video content and news stories were all created at the expense of Redfox, by their marketing department. A few days later and voila the App was approved and live on the App Store for all to enjoy.
The app store hit 10 billion downloads in January, if you fancy a slice of that pie ping us a note – Get a quote